UI Design
Calm Application
2021
This dashboard design combined modern aesthetics with clear data visualization to make performance metrics easily understandable and actionable for Calm’s stakeholders. Let’s build tools like this to bring data to life!
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For this project, I designed a comprehensive UI Dashboard for Calm, a leading mental wellness and meditation app, to showcase key objectives and performance results (OKRs and KPRs). The dashboard provides an intuitive and visually engaging way to track metrics such as session and user data, demographics, costs, and advertising performance, supporting strategic decision-making.
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Expand Revenue & Funding
Total Revenue (Line Graph): Visualized revenue growth, including a total of $23 million in U.S. revenue generated in Q1 2021.
Total Funding (Bar Chart): Displayed cumulative funding progress to highlight company growth.
Increase Website Traffic
Search Metrics (Bar Charts): Compared top organic (96.84%) and paid search terms (3.16%), with "Calm" being the highest-performing organic term at 38.37%.
Demographic Traffic (Horizontal Bar): Visualized traffic breakdown by audience demographics to refine targeting strategies.
Expand Downloads
Download Metrics (Bar & Area Charts): Illustrated global download trends from 2018–2021, showing 7.52 million downloads in Q1 2021.
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Additional Insights
Partnership Success (Plot Graph): Highlighted partnerships like the Matthew McConaughey sleep story, streamed over 11 million times since its release.
Funnel Visualization: Tracked user acquisition and engagement through a simplified funnel for actionable insights.
